#0324 – Corporate Sponsorship, - Ang, mater, ESL Podcast McQuillan Jeff mp3+PDF
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English as a Second Language Podcast
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ESL Podcast 324 – Corporate Sponsorship
GLOSSARY
funding –
money for a specific purpose; money that is meant to be used for a
particular program, project, or organization
* How much funding is needed each year to keep the aquarium open?
strapped –
broke; without enough money or with just barely enough money; with
little money
* This month we’re strapped because we bought a new car and we had to pay
grandma’s hospital bill.
resistant –
hesitant; not wanting to do something, even though other people
think that one should do it
* Patricia is very resistant to new technology and still uses a typewriter instead of
a computer.
corporate sponsorship
– money given to an organization by a business, in
exchange for free advertising and/or publicity
* Our company accepted corporate sponsorship so we could offer our free
services to more people.
to sell out –
to change one’s beliefs in exchange for money; to stop doing what
one thinks is most important in order to get money
* Some people accused the environmental activist of selling out when he
accepted money from the oil company for his research project.
sponsor –
a person or organization that supports something, usually by
providing money for it
* Gatehouse Pizza was the main sponsor for the high school’s music department.
benefactor –
a person or organization that supports something, usually by
providing a lot of money for it and sometimes not asking for recognition
* Who are the benefactors of New York’s Metropolitan Museum of Modern Art?
exposure –
visibility; the ability to be seen
* Many companies want to put their ads in New York City’s Times Square,
because there are always a lot of people there, so they can get a lot of exposure.
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ESL Podcast 324 – Corporate Sponsorship
public image –
the way that a person, business, or organization is viewed by
most people; the opinion that most people have of a person, business, or
organization
* This company’s public image suffered when people learned about the
company’s accounting problems.
win-win –
a situation where both people or organizations benefit; a situation that
is good for both people or organizations
* Selling Jeremy your car is a win-win: he needs a car, and you need cash.
don’t get me wrong –
a phrase used to mean “don’t misunderstand me”; a
phrase used when one is worried that the other person will be upset about what
one is going to say
* Don’t get me wrong. I think Mesulah is very smart, but lately he doesn’t seem
to know what the professor is talking about.
to get on a high horse –
to speak as if one has higher moral (right and wrong)
standards than anyone else does; to talk as if one is smarter than anyone else
about a particular topic
* I hate it when Mindy gets on a high horse and starts talking about literature as if
none of us had ever read a book.
product placement –
the act of putting a company’s product where it will be
seen during an event, movie, or TV show
* Do you think there is too much product placement in TV shows made for
children today?
signage –
large, flat pieces of wood or plastic with writing and/or logos on them,
often used for advertising
* Drivers might be distracted if there is too much signage on the side of the road.
outright –
direct, in-the-open, clear, not hidden
* Tara was surprised and angered by her daughter’s outright refusal to consider
going to college.
all-or-nothing –
something that must be done in full, and cannot be done
partially; something that cannot be separated into parts, so that one must choose
all of it or none of it
* At the end of the night, Rhett made an all-or-nothing bet, so that if he won the
game, he would win a lot of money, but if he lost, he would lose everything.
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ESL Podcast 324 – Corporate Sponsorship
to throw out the baby with the bath water –
to get rid of everything, both good
and bad; to accidentally throw away the good things while trying to throw away
the bad things
* Karina read what she had written and didn’t like it. She was going to delete the
file, but I told her to save the best parts and avoid throwing out the baby with the
bath water.
______________
COMPREHENSION QUESTIONS
1. What does Travis mean when he says, “I’m not willing to sell out”?
a) He doesn’t want to sell all the tickets to the free sports games.
b) He doesn’t want to sell to people outside of the organization.
c) He doesn’t want to change his beliefs to get money for the program.
2. How does corporate sponsorship help companies?
a) It lets them stop being benefactors.
b) It gives them advertising opportunities.
c) It helps them find more money for their work.
______________
WHAT ELSE DOES IT MEAN?
strapped
The word “strapped,” in this podcast, means having little money, or not enough
money: “After the earthquake, the city was strapped for cash to rebuild the
hospital.” A “strap” is a long, narrow piece of cloth or leather (animal skin) that is
used to carry or hold something: “These purse straps keep falling off my
shoulder.” Or, “The strap on his suitcase broke, so he had to carry it with both
hands.” Or, “Does your watch have a leather strap or a cloth strap?” As a verb,
“to strap (something)” means to use straps to tie something up or to tie it to
another thing: “Please make sure that the bags are strapped tightly to the top of
the car before you begin driving.”
to sell out
In this podcast, the phrase “to sell out” means to change one’s beliefs in
exchange for money: “Everyone said that the peace-loving presidential candidate
sold out when he accepted money from the National Rifle Association, an
organization that supports people owning guns.” The phrase “to sell out (of
something)” also means to sell all the pieces one has of a particular item, so that
there are none left to sell: “During the storm, the store sold out of flashlights and
water.” The phrase “to sell (something) off” means to sell something
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ESL Podcast 324 – Corporate Sponsorship
inexpensively because one needs money quickly: “Liam sold off all his CDs to
get enough money to pay for his university textbooks.” Finally, the phrase “to sell
(someone) short” means to undervalue someone, or not believe that someone is
as good or intelligent as he or she actually is: “Megan sells herself short during
interviews, forgetting to tell the companies how well qualified she is.”
______________
CULTURE NOTE
Many U.S. laws limit the amount and type of sponsorship and advertising that
alcohol and “tobacco” (an ingredient in cigarettes) companies can “engage” (be
involved) in. This is because studies have shown that many people are
influenced by advertisements and may begin using alcohol or tobacco when they
see such advertisements, especially young people.
Advertisements for alcohol can be in the “media” (magazines, newspapers,
television, radio, etc.) only if at least 70% of the audience is older than the
“official drinking age” (the age at which Americans may legally drink alcohol, 21
years old). Some media companies refuse to accept advertisements for alcohol,
even though more than 70% of their readers are older than the drinking age.
Alcohol companies are not supposed to make advertisements that will “appeal to”
(attract, or be pleasant to) young people. For example, alcohol companies
should not use cartoon characters in their advertisements. Also, the
advertisements have to have a statement saying that alcohol should be
“consumed in moderation” (drunk a little bit at a time, not too much or too often).
Alcohol may be advertised on television if most of the viewers are above the
drinking age, but tobacco can never be advertised on television. Today, tobacco
companies can advertise only in “print media” (magazines and newspapers), and
the advertisements must have a statement about the negative health effects of
smoking.
Alcohol and tobacco companies often sponsor sporting events, placing their
advertisements on “billboards” (large signs) or “fences” (walls around an area).
But they can sponsor events only if they are for adults. Events for children
cannot be sponsored by alcohol and tobacco companies.
______________
Comprehension Questions Correct Answers: 1 – c; 2 – b
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ESL Podcast 324 – Corporate Sponsorship
COMPLETE TRANSCRIPT
Welcome to English as a Second Language Podcast number 324: Corporate
Sponsorship.
This is English as a Second Language Podcast episode 324. I’m your host, Dr.
Jeff McQuillan, coming to you from the Center for Educational Development in
beautiful Los Angeles, California.
Visit our website at eslpod.com and download a Learning Guide for this episode.
The Learning Guides contain all of the vocabulary, definitions, sample sentences,
additional definitions, cultural notes, comprehension questions, and a complete
transcript of this episode.
This episode is called “Corporate Sponsorship,” about when a company decides
to give money to help an organization. Let’s get started.
[start of dialogue]
Travis: I don’t know how we’re going to keep our free sports program going
without more funding. As it is, we’re strapped and I don’t know how we’re going
to continue.
Megumi: I know you’ve been resistant in the past, but what about corporate
sponsorship? I’m sure we can find some businesses that want to support us.
Travis: I know you’re trying to help, but I’m not willing to sell out.
Megumi: It’s not selling out to have sponsors. Some businesses really want to
keep public programs like ours free and available to the public. Being a
benefactor is their way of helping us do that. In exchange, those companies get
more exposure and enhance their public image. It’s a win-win for everyone.
Travis: Don’t get me wrong. I’m not trying to get on a high horse about
sponsorship, but I don’t want product placement, business signage, and outright
advertising at our games. It sends the wrong message to the kids in the
program.
Megumi: I don’t think it’s an all-or-nothing idea. You can limit the kinds of
sponsorship you accept. Just don’t throw out the baby with the bath water. You
know, it may be our only option.
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