#0832 – Creating an Online Store, - Ang, mater, ESL Podcast McQuillan Jeff mp3+PDF
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English as a Second Language Podcast
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ESL Podcast 832 – Creating an Online Store
GLOSSARY
well on (one’s) way
– making good progress toward something
* Igor is getting really good grades and is well on his way to becoming the top
student.
online store
– a website where people can buy products
* Do you prefer to buy books from online stores, or physical bookstores?
to get off the ground
– to launch; to begin something; for something to start for
the first time
* We hope to get this project off the ground by the end of the summer.
to pour in
– to receive a lot of something, especially money
* The director was very pleased when the critics’ praise started pouring in.
to make money hand over fist
– to make a lot of money; for something to be
very profitable
* If only we had invested in technology companies 20 years ago, we’d be making
money hand over fist!
to get ahead of (oneself)
– to get too excited about something so that one
begins thinking about what will happen in the future before one has finished all
the preparations
* Wendy got ahead of herself, buying paint and curtains before she had even
bought the house.
marketing plan
– a plan for how one will find buyers and interest them in buying
one’s products and services
* Our marketing plan calls for a mix of newspaper ads, email campaigns, and
radio announcements.
to drive traffic
– to encourage and direct many people to go to a particular
website or store
* Many companies are using social media sites to drive traffic to their online
stores.
to install
– to connect and configure a piece of hardware or software so that it
works with one’s computer system
* How long did it take you to install the new scanner?
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English as a Second Language Podcast
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ESL Podcast 832 – Creating an Online Store
shopping cart
– the part of a website where individuals can see a list of the
products they have decided to buy and then “check out” (pay for the products)
* Once you have everything in your shopping cart, click “Check Out” and then
enter your credit card information.
secure
– safe; without risk of one’s personal or financial information being stolen
* Li keeps his online accounts secure by using a different password for each one.
to process orders
– to receive, fulfill, and ship products that have been ordered
and paid for by people
* It usually takes us just 2-3 days to process orders after we receive the payment.
to track orders
– to observe and monitor the status of orders, including when
orders were placed, when they were paid for, and when products were sent and
received
* This computer program makes it easy to track orders. Just click here to see the
most recent status.
to capture
– to observe and record; to save data
* This website captures each visitor’s email address and country or origin.
database
– a computer program that saves and organizes a large amount of
information
* The university has a database that records personal and academic information
for each student.
to mine
– to analyze a large amount of data to find interesting or useful patterns
or rules
* Grocery stores mine information about shoppers’ buying history to plan their
future promotions.
to house
– to store; to keep something until it is needed
* Where are you going to house all that camping gear during the winter months?
inventory
– stock; all the products that are being stored until they are purchased
and sent to the buyer
* Businesses try to minimize their inventory to save money, but if inventory is too
low, they don’t have enough products to mail to customers.
the next big thing
– the most recent thing to become very popular very quickly
among many people; the latest fad or trend
* Do you remember when roller skating was the next big thing?
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English as a Second Language Podcast
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ESL Podcast 832 – Creating an Online Store
ecommerce
– the practice of selling things on a website, not in a physical store
* Ecommerce makes it easier for customers to find the lowest price for the things
they want to buy.
______________
COMPREHENSION QUESTIONS
1. What will their marketing plan do?
a) Identify ways for them to find new customers.
b) Help them sell more cars.
c) Reach out to new markets in other countries.
2. What will the database do?
a) It will describe all the products that are available for sale.
b) It will store information about customers and their purchases.
c) It will help them ship products inexpensively.
______________
WHAT ELSE DOES IT MEAN?
to pour in
The phrase “to pour in,” in this podcast, means to receive a lot of something,
especially money: “As soon as the new downtown park was completed, people
began pouring in.” The phrase “to pour out” means for something to come out
very easily and quickly: “As soon as Becca sat down in front of the computer, the
words began pouring out and she wrote the book in just a few weeks.” The verb
“to pour” means to rain heavily: “It’s pouring outside, so take your rain jacket.”
The phrase “when it rains, it pours” means that whenever a few good/bad things
happen, many good/bad things happen: “After years of steady sales, we got
hundreds of new clients in the past three months. When it rains, it pours.”
to capture
In this podcast, the verb “to capture” means to observe and record or save data:
“Is there a way to capture customers’ address and phone number automatically?”
The verb “to capture” also means to find and catch a person and hold him or her
involuntarily: “He was captured and held as a prisoner for almost three years.”
The verb “to capture” can also mean to express one’s feelings or emotions
through words or art: “It’s difficult to capture these feelings in writing.” The phrase
“to capture (someone’s) heart” means to make someone fall in love with oneself:
“What did she do to capture your heart so quickly?” Finally, the phrase “to
capture (one’s) imagination” means to make someone become very interested in
something: “His writing captured her interest in space exploration.”
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these materials on another website or distributing them in any way is prohibited.
English as a Second Language Podcast
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ESL Podcast 832 – Creating an Online Store
CULTURE NOTE
The CAN-SPAM Act of 2003
The CAN-SPAM Act of 2003 was the first law in the United States that “dealt
with” (was related to) how businesses can send email. The full name of the “bill”
(proposal for a new law) was Controlling the “Assault” (attack) of “Non-Solicited”
(not requested) “Pornography” (images showing sex and designed to create
interest in sex) and Marketing Act of 2003.
Unfortunately, the law has been “largely” (mostly) “ineffectual” (not successful,
not able to get things done). Many people argue that the law was weak “to begin
with” (from the beginning). For example, under the law, companies sending
marketing messages via email do not have to get “permission” (agreement to do
something) from the “recipients” (people who receive messages). The law also
does not let people “sue” (take to court to demand money) people who send
“spam” (unwanted email).
People also complain that the law has not been “enforced” (making people
comply with the law). In 2004, less than 1% of spam messages were “in
compliance with” (following the rules of) the law.
The law has had some successes. For example, it requires that all “mass” (sent
to many people at the same time) email messages include an “opt-out
mechanism” (a way to request that one’s email address be removed from a
distribution list) and that those opt-out requests are “honored” (obeyed; followed)
within ten days. The law also states that the “from” line should accurately
“indicate” (show) who the message is from and the “subject line” must be
“relevant” (related to the subject of the message).
______________
Comprehension Questions Correct Answers: 1 – a; 2 – b
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English as a Second Language Podcast
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ESL Podcast 832 – Creating an Online Store
COMPLETE TRANSCRIPT
Welcome to English as a Second Language Podcast number 832: Creating an
Online Store
This is English as a Second Language Podcast number 832. I’m your host, Dr.
Jeff McQuillan, coming to you from the Center for Educational Development in
beautiful Los Angeles, California. Our website is ESLPod.com. Go there to
become a member, and get a Learning Guide for this episode.
This episode is a dialog about creating or opening a new store online, on the I
Internet. Let’s get started!
[start of dialogue]
Kay: I’d say we’re well on our way to establishing our new online store.
Greg: I can’t wait for this to get off the ground. Orders will pour in and we’ll make
money hand over fist.
Kay: Let’s not get ahead of ourselves. Let’s see where we are in our
preparations.
Greg: All right. We’ve created a marketing plan that includes several ways to
drive traffic to our website.
Kay: That’s great. We’ve also installed a shopping cart and a secure way to
process orders.
Greg: We can use that system to track orders, right?
Kay: That’s right. All customer information will be captured and we’ll have a
database of information we can mine later.
Greg: That’s great. We already have a place to house the inventory and a way to
track it.
Kay: Right you are. Now all we need is one last thing.
Greg: We need to find a product to sell.
5
These materials are copyrighted by the Center for Educational Development (2012). Posting of
these materials on another website or distributing them in any way is prohibited.
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