[BW] The eBay Marketing Bible Everything You Need to Know to Reach More Customers and Maximize Your Profits, ...
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The eBay Marketing Bible
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The eBay Marketing Bible
EVERYTHING YOU NEED TO KNOW TO REACH MORE
CUSTOMERS AND MAXIMIZE YOUR PROFITS
Cliff Ennico
and
Cindy Shebley
American Management Association
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This publication is designed to provide accurate and authoritative information
in regard to the subject matter covered. It is sold with the understanding that the
publisher is not engaged in rendering legal, accounting, or other professional
service. If legal advice or other expert assistance is required, the services of a
competent professional person should be sought.
Library of Congress Cataloging-in-Publication Data
Ennico, Clifford R.
The eBay marketing bible : everything you need to know to reach more customers and
maximize your profits / Cliff Ennico and Cindy Shebley.
p. cm.
Includes index.
ISBN-13: 978-0-8144-1440-8
ISBN-10: 0-8144-1440-0
1. Internet marketing. 2. Internet auctions. 3. eBay (Firm) I. Shebley, Cindy.
II. Title.
HF5415.1265.E56 2009
658.8'7—dc22 2009012582
© 2009 Cliff Ennico and Cindy L. Shebley.
All rights reserved.
Printed in the United States of America.
This publication may not be reproduced, stored in a retrieval system, or transmitted in
whole or in part, in any form or by any means, electronic, mechanical, photocopying,
recording, or otherwise, without the prior written permission of AMACOM, a division
of American Management Association, 1601 Broadway, New York, NY 10019.
Printing number
10 9 8 7 6 5 4 3 2 1
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